Search

SunCoast941.com Privacy & Cookies Policy

Welcome to SunCoast941.com (“we,” “our,” “us”). Your privacy matters. This Privacy Policy explains how we collect, use, share, and protect your personal information—especially when we use AdRoll/NextRoll for advertising and retargeting. By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

When you visit our site, interact with our content, or engage with our ads, we (and our service providers, including AdRoll/NextRoll) may collect the following categories of information:

Device & Usage Information

  • IP address, browser type and version, device type, operating system

  • Pages visited, time spent on site, referring/exit pages, click paths

  • Date/time stamps, unique identifiers, cookies, and similar tracking technologies

Behavioral & Advertising Data

  • Data about ads served to you and your interactions (impressions, clicks)

  • Cross-device matching (when permitted) based on hashed identifiers

Additional Data from Advertisers / CRM

  • If you provide information through forms (e.g., email sign-ups), hashed email, name, or other data may be associated in anonymized or pseudonymized form for advertising and targeting purposes

This aligns with NextRoll/AdRoll’s data collection practices, as outlined in their Service Privacy Notice.

2. How We Use This Information

We use the data collected to:

  • Operate, monitor, and improve our website and content

  • Serve you relevant ads, including retargeting

  • Measure ad performance and campaign effectiveness

  • Analyze trends, demographics, and listener behavior

  • Enforce terms, prevent fraud, and ensure security

3. AdRoll / NextRoll & Third-Party Advertising

We partner with AdRoll/NextRoll to deliver targeted advertising and retargeting. AdRoll may use cookies, pixels, web beacons, and similar technologies to understand your behavior and serve relevant ads. This is considered “interest-based advertising” or “cross-context behavioral advertising.”

Under some laws (such as the California Privacy Rights Act), this is treated as “sharing” of data and requires opt-out rights. Users can manage these preferences through AdRoll’s Ad Preferences page.

4. Cookies & Consent

We use cookies and similar technologies (e.g., local storage, identifiers) to track your interactions. Where required (such as under GDPR in the EU), we will request consent before placing non-essential cookies.

You can control cookie settings through your browser or consent tools. Some features, like ad personalization, may not function fully if cookies are disabled or revoked.

5. Opt-Outs & Choices

You have several ways to limit tracking:

6. Data Retention & De-Identification

We retain personal data only as long as necessary for business purposes or legal requirements. After that, data may be anonymized or deleted. AdRoll/NextRoll also maintain their own retention periods and de-identification practices.

7. Security & International Transfers

We implement reasonable administrative, technical, and organizational safeguards to protect your data. AdRoll/NextRoll use Amazon Cloud infrastructure with industry-standard protections. Data may be transferred to servers or partners in other countries. When required, appropriate safeguards (such as Standard Contractual Clauses) are applied.

8. Legal Disclosures & Jurisdictional Rights

California Residents
You have rights under CCPA/CPRA, including access, deletion, and opting out of data “sale” or “sharing.”

EU / EEA Users
You have GDPR rights, including consent, access, rectification, erasure, objection, and portability.

We will update this policy as legal obligations or practices change.

9. Email Communications & Newsletters

If you sign up for newsletters, contests, or other communications, we may use your information to send station updates, event details, promotional content, and listener surveys. You can unsubscribe at any time using the link in the email or by contacting us directly.

10. Contests, Promotions, and Listener Submissions

From time to time, we may run contests, giveaways, or promotions. Participation may require your name, email, phone, or mailing address. This information is used only for administering promotions, notifying winners, and fulfilling prizes, unless otherwise stated in the contest rules.

11. Streaming Player & Third-Party Integrations

Our streaming player and certain features are powered by third parties (e.g., Live365, embedded widgets, social media plugins). These providers may collect usage data according to their own privacy policies. Please review their policies before interacting with these features.

12. Social Media & Public Interaction

We maintain a presence on platforms such as Facebook, Instagram, TikTok, and X (formerly Twitter). If you interact with us on these platforms, your information is also subject to the respective platform’s privacy policy. Please use caution when sharing personal information in public comment sections.

13. Children’s Privacy

Our site and station are intended for a general audience and are not directed toward children under 13. We do not knowingly collect personal information from children. If we discover that we have inadvertently collected such data, we will delete it promptly.

14. Listener Analytics & Aggregate Data

We may analyze aggregated, anonymized data to understand listener trends, improve programming, and plan marketing strategies. This information does not identify individuals.

15. Do Not Track Signals

Some browsers offer “Do Not Track” settings. At this time, our website does not respond to DNT signals, but you can use the opt-out tools listed in Section 5 to control personalized advertising.

16. Changes to This Policy

We may revise this Privacy Policy from time to time. Any changes will be posted here with a new effective date. Please check this page periodically for updates.

17. Contact Information

For questions, requests, or complaints regarding this Privacy Policy or how we handle your data, please contact:

SunCoast 941
Email: privacy@suncoast941.com